Effectively partnering with an agency of record requires more than just knowledge of the pharmaceutical landscape. Alternatively, understanding stakeholders won't drive success on its own. At MPATHIK, we bridge that gap between life-changing therapies and the people who need them. We do this by leading with empathy while evolving with the ever-changing science behind precision drugs - paving a new path in the landscape. Through this approach, we collaborate with patients, medical experts, and advocacy organizations to drive change that makes a difference in the world and results for our clients.

Our full-service offerings include:
Research + Insights
Strategy Development
Creative + Content
Programs + Tactics
Analytics

Our individualized engagement programs allow people to use their voices and share their stories to connect with others authentically. Whether it be through our Mbassador programs acting as champions for your brands or as a mentor sharing their experience with a disease or treatment, we build programs tailored to the needs of each patient population. Our programs infuse the patient or caregiver voice throughout our client's marketing efforts and uniquely solve problems for their brands. By amplifying awareness, supporting adherence, and sharing authentic experiences, we empower others to act.

When it comes to social, it’s important to become part of the conversation vs. disrupt it. Engaging and supporting patients, caregivers, HCPs, and advocacy groups on social requires a deep understanding of the space paired with specialized knowledge and experience. Our social team follows a proprietary approach by leveraging social to inform insights and connect with stakeholders in a truly unique and effective way. Starting with an immersion into social for active listening, then evolving through to an overarching strategy and execution plan including paid strategy, implementation, and more. MPATHIK meets individuals where they’re at, with content they are ready to engage with and act upon.

Since the beginning of time, people have used storytelling to communicate with others. Stories create connections, spark empathy, and provoke emotion. At MPATHIK, we support people in helping tell their stories from their perspective, holding space for them to authentically share their experiences. Ultimately, our goal is to give people a platform to amplify their voices to inspire others, as everyone has a unique story to tell.

Patient experiences, perspectives, and desired outcomes should be considered at the onset then incorporated early and throughout the drug development process. MPATHIK works closely with our clients to develop patient-centric protocols and study designs to ensure optimal experiences for participants. From there, we use these insights to inform recruitment and enrollment strategies, educational materials, site support, and retention resources.

Advocacy organizations are often the first line of support when patients and families have nowhere to turn. At MPATHIK, we cultivate the connection between advocacy organizations and our clients, ensuring a hand-in-hand partnership from the pre-clinical stages of development through the commercialization of each life-changing therapy.